Strategic Management: From Intuition to Insight

Онлайн-курс
Strategic Management: From Intuition to Insight
Language
Английский
Duration
2 месяца
Certificate
Сертификация платная
Курс от EdX
бесплатный
Strategic Management: From Intuition to Insight
бесплатный
Чему вы научились?
To understand key concepts and selected theories in strategic management
To identify the building blocks of strategy and arrange them in a cohesive process
How to analyze the (shifting) structure of your industry
Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes
О курсе

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy


  • What precisely is strategy and why does it matter?
  • What are the building blocks of strategy and how can they be arranged as a process?
  • What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?

Analyzing Industry Structure


  • What is the role of the industry and its structure for firm performance?
  • How to unpack industries and identify the most attractive strategic positions to occupy therein?
  • How to identify what it takes to outcompete others in our strategic group?

Developing Internal Resources


  • Can firms succeed in generally unattractive industries?
  • How to find out which resources and capabilities are likely to have the greatest strategic value?
  • What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager , Sales Manager or Consultant. Professionals from the industries of the Automotive , IT , Finance , Health Car e, Telecommunication and the Energy sector have already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Программа
Strategic Management: From Intuition to Insight
Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Strategic Management: From Intuition to Insight
Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Strategic Management: From Intuition to Insight
Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Strategic Management: From Intuition to Insight
Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Strategic Management: From Intuition to Insight
Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Лекторы
Torsten-Oliver Salge
Torsten-Oliver Salge
Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area RWTH Aachen University
Платформа
/storage/img/providers/edx.svg
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.
Как и любой другой веб-сайт, konevy использует файлы cookie. Эти файлы используются для хранения информации, включая предпочтения посетителей и страницы веб-сайта, которые он/она посещал. Информация используется для того, чтобы подстроить содержимое нашей страницы под тип браузера пользователя и другие параметры и таким образом улучшить его пользовательский опыт. Для получения более подробной информации о файлах cookie, пожалуйста, прочтите статью «Что такое файлы cookie»