Storytelling in the Workplace

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
4 месяца
О курсе

When you think about the most influential figures in your organization, in your country, and in the world, one of the qualities they all likely have in common is that they are exceptional storytellers. Everyone tells stories—that’s how we build community and share ideas. However, we don’t always tell our story as effectively as we intend to.

Stories, or narratives, in the workplace may take the form of email communications, proposals, briefs, project or product kickoffs, and presentations.

In this course, part of the Soft Skills Professional Certificate program, you’ll learn about the structure of a narrative and how it varies depending upon the situation, the medium used, and the audience. In today’s world of abbreviated messaging through a variety of devices, the importance of crafting a cohesive, professional, and understandable message to achieve a desired outcome is more important than ever.

You will learn how to create written messaging tailored to a target audience and how to determine the specific medium through which it should be communicated.

You will also study best practices for writing in all forms of media common to today’s workplace, focusing specifically on:


  • Structure
  • Point of view
  • Tone
  • Style

You will also study and analyze a variety of messages which use different writing styles directed toward specific target audiences.

This course may be audited free of charge. Learners also have the opportunity to earn a verified certificate of completion. Exclusive learning opportunities such as live events hosted by subject matter experts will be available for verified learners.

Программа
Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.
Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.
Что Вы изучите?
  • Understand the elements of effective stories and how to use them in the workplace
  • How to tailor your messaging to a defined target audience
  • How to structure written messages for maximum audience impact, taking into consideration tone, style, point of view
  • How various platforms convey messages differently in a professional setting
Лекторы
Andrea Hickerson
Andrea Hickerson
Director, School of Communication and Associate Professor Rochester Institute of Technology
Andrea Hickerson, PhD, is the Director of the School of Communication at RIT and an Associate Professor of Journalism. She joined the RIT faculty in 2009, when RIT began its Journalism degree. She teaches undergraduate and graduate courses including, Crafting the Message, Communication Law, and Reporting & Writing. She is the recipient of two grants related to journalism innovation from the John S. and James L. Knight Foundation. In 2017 she was awarded a National Innovation Corps grant from the National Science Foundation related to entrepreneurship in publishing. In addition to her grant work on journalism innovation and education, Dr. Hickerson conducts research on journalism routines and political communication, specifically as they relate to immigrant and transnational communities. She also regularly contributes content to local media in Rochester, New York. Dr. Hickerson has a B.A. in Journalism and International Relations from Syracuse University; a M.A. in Journalism and an M.A. in Middle Eastern Studies from the University of Texas at Austin; and Ph.D. in Communication from the University of Washington.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.
Storytelling in the Workplace