Social media and online communication dominate our daily lives in an unprecedented manner. Wireless connectivity, mobile devices and wearable technologies mean that social media is always on, always part of everyday life for billions of people across the world.
While the term 'social media' is barely a decade old, the story of how people started using the internet in a social manner is a much longer and more interesting one. This course willincrease learners' understanding of social media by looking at the ways networked connectivity let users become 'social', how this was amplified with the emergence of the web, and how social media became the default mode of the mobile web we use today.
- By completing this course, you should be able to: Map significant milestones in the emergence of social media
- Differentiate between 'Web 2.0' and participatory culture
- Understand the differences in the way users and social media companies utilise and think about social media
- Extrapolate current social trends online and map possible directions in social media.