Seth Godin on Presenting to Persuade

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1 час курса
О курсе

You can learn to use Powerpoint or Keynote to make an impact.

Why is your deck so bad, and how can you turn it into an effective tool?

Instead of focusing on the craft of making slides, thought leader Seth Godin takes you on a journey to understand what your presentation is actually for. He'll help you see that a presentation is a unique and powerful opportunity, a chance to be heard, a moment where you have the leverage to make something happen.

In this forty-minute course, you'll learn how to engage, how to seek enrollment and how to discover and integrate the worldview of your audience. This course will forever change how you give and consume presentations and might just save your organization from another ten thousand hours wasted watching useless bullet points fly by.

This short course is a radical rethinking of Powerpoint (or Keynote) and how you use a deck and a presentation to be heard.

Instead of focusing on prettier slides, you'll learn how to use the leverage and attention you get as the presenter to understand the audience, enroll them in your journey and share your point of view.

NOTE! I'm not going to try to teach you to operate the software. Instead, the course teaches you to avoid falling into the passive voice trap that's built deep into the design (and our expectations) of how people use Powerpoint.

We've all spent too much time watching (and giving) presentations that are boring, ineffective and irrelevant. It's time to change that.

Программа
Turning Powerpoint into a useful tool
Understand what presentations are actually for
Introduction
Welcome to this short course on making change happen using Powerpoint.  The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better.
Understanding the leverage that a presentation gives you
See Powerpoint in context. It's more than a deck
Making change and communicating
We spend way too much time creating, giving, and most of all, consuming presentations.The seduction of the power of the presentationcombined with the fear of being seen. Decks are either a great way to be seen or a great way to hide.Exercise:What’s the best presentation you’ve ever attended? Or the best you’ve given?What do the great presentations have in common?Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me:  https://www.youtube.com/watch?v=PJ6eZIYZsyg
Enrollment
Design thinking: What’s it for?What change are you trying to make? Who needs to be onboard for that change to happen?Do you have enrollment?  The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you?
Should you send a memo instead?
More than a sales pitch.If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it.Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard.
Thinking hard about your role
The deck is just a small part of the act of engagement and persuasion. This section helps you dig deep about what you'll need to make an impact.
The four elements of persuading with a deck
In order to use design thinking, we need to ask: who is it forEnrollmentThe presentationThe aftermath/call to action It's so tempting to gloss over these steps and get right to the deck. But that's a huge mistake, because it'll leave you right where you started. Instead, take the time to find a partner, a co-worker or friend who can dissect your analysis. Is the audience judging you the way you want to be judged? Is your point of view clear? If so, is your argument sensible? Urgent?
Assertions and exhibits
Here then are the two key elements that have to be included in a successful deck. 1. What assertions are you making?  2. And where are the exhibits that back you up? Not just proof in the legal sense, but emotional proof. How do you earn the enthusiastic support of your audience, an audience that isn't nearly as well-versed or as motivated as you are?
Hiding, persuasion and the nuts and bolts of bad and good slides
Deliver your deck with impact
A quick look at some bad PPT slides
What you'll notice about these slides is something that you might see in the slides you've used: A. Many say "yadda yadda yadda" and there's no way to decode them B. Many are sloppy, and they remind us of things that are boring, poorly thought out or just unattractive With this in mind, take a scalpel to your existing deck. Remove the slides that you can live without. Add a point of view to the rest. And then redesign them to look the way you sound... you wouldn't wear a ripped, dirty t-shirt to a board meeting, and your slides should be at least as good as your dress or your suit.
Two ways to get to 'yes' and to 'now'
This is the most important part of the course. Watch it twice. Then, with a colleague, come up with your if/then/else or your Story of Now (or both). This is the work that truly pays off.
Требования
  • No experience necessary, except the frustration of not having your presentations work as well as you hope, and the desire of wanting to make a bigger impact.
Что Вы изучите?
  • You'll discover the fundamental flaw built into the software, you'll see how you can use a presentation to make a huge impact, and most of all, you'll have a new tool to make change happen. People who have adopted this powerful approach have gotten funded, promoted, seen, heard and most of all, made a difference.
Лекторы
Seth Godin
Seth Godin
Best-selling author

World-renowned entrepreneur, best-selling author, and speaker

More than 50,000 students on Udemy

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

The new one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted in the plain old Marketing Hall of Fame. He might be the only person in both Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.

Платформа
Udemy
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