Reputation Management in a Digital World

Обучение бесплатное
Сертификация платная
7 месяцев
О курсе

In this course, you'll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

You will experience:

  • how to build a robust and sustainable online reputation
  • the positives of building a strong participatory culture
  • how to manage social media issues based on a real-life examples
  • how to manage a crisis and respond appropriately across multiple platforms.

Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Reputation Management in a Digital World
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
Что Вы изучите?
  • You'll learn how to:manage an organisation’s online reputation
  • apply reputational management principles to manage online issues and crises
  • build a strong participatory culture to engage your audience.
Bridget Tombleson
Bridget Tombleson
Lecturer, Public Relations Curtin University
Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University. As a part of this she teaches across multiple platforms and embeds PR skills that will be sought after in the future, so graduates are relevant upon graduation. Bridget is currently researching students’ engagement with new technologies (in particular social media platforms) and learning in a transmedia storytelling environment. Bridget has strong skills in research and analysing trends backed by a Master of Public Relations, a Postgraduate Diploma in Business and a BA English. She specialises in media, science communication, issues management, finance and banking, online communications, government, construction, and IT public relations.
Katharina Wolf
Katharina Wolf
Senior Lecturer, Public Relations Curtin University
Dr. Katharina Wolf is a senior lecturer and coordinator of the public relations major. Katharina has over fifteen years of communications and media experience as an educator and practitioner. Her industry experience encompasses communications and research roles in Germany, Spain, the United Kingdom and Australia. Katharina is passionate about providing emerging communicators with a voice and further building the profile of the public relations industry. She is an active member of the Public Relations Institute of Australia's (PRIA) West Australian State Council, the immediate past President of PRIA WA, a Director on the national PRIA Board, a former Chairperson of PRIA Young Guns and Acting Chairperson of the Institute’s national Education Community Committee. Katharina is equally passionate about student-centred, work integrated learning; a commitment that has been recognised with a number of local and national awards, including a 2011 Australian Learning and Teaching Award for Excellence in Teaching and two Curtin University Awards for Excellence and Innovation in Teaching. In 2014, Katharina was named as one of the inaugural Fellows of the Curtin Academy, an active honorary network of exceptional leaders committed to and passionate about the collaboration and dissemination of teaching excellence at Curtin University. Katharina holds a first class honours degree in Media and Communication Studies & Spanish Studies from the University of Wolverhampton, a MA Public Relations from Manchester Metropolitan University and a Doctor of Philosophy from Murdoch University.
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.