Public Library Marketing and Public Relations

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
1 час курса
О курсе

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Программа
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
Что Вы изучите?
  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies
Лекторы
Kristin Fontichiaro
Kristin Fontichiaro
Clinical Associate Professor University of Michigan School of Information
Kristin Fontichiaro is a clinical associate professor at the University of Michigan School of Information. She was a member of the inaugural class of Emerging Leaders from the American Library Association and named a 2012 Library Journal Mover and Shaker. She is the author of numerous books for librarians and educators, series editor for Cherry Lake Publishing’s award-winning Makers as Innovators series for middle-grade readers, and the forthcoming Makers as Innovators Junior and Data Geek data literacy series. She speaks nationally and internationally on professional practice; information, data, and digital literacy; and data literacy.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.
Public Library Marketing and Public Relations