Product Management with Lean, Agile and System Design Thinking

Онлайн-курс
Language
Английский
Duration
1 месяц
Certificate
Сертификация платная
Курс от EdX
бесплатный
бесплатный
Чему вы научились?
Product line planning and road mapping alternatives
Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
How to launch a product and create a go-to-market strategy to champion your product.
Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance optimization
О курсе

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:


  • use customer co-creation and understanding of their needs to become a "champion" for user-centric development in digital technology.
  • set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: This is not a course on software development, architecture or product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative and allied with decision-making in their orientation.

Программа
Product Management with Lean, Agile and System Design Thinking
Learn how to use lean, agile and systems design thinking in all aspects of the digital products lifecycle.
Лекторы
Nitin R. Joglekar
Nitin R. Joglekar
Associate Professor of Operations and Technology Management Boston University
Varun Nagaraj
Varun Nagaraj
Questrom Digital Learning and Innovation Fellow Boston University
Платформа
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Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.
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