Luxury Management

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
2 месяца
О курсе

Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.

Concepts and applications will be introduced through textbooks, selected journal articles and field visits.

Note that this course is priced at USD $198.

Программа
Luxury Management
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Luxury Management
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Что Вы изучите?
  • Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
  • Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
  • Analyze and evaluate luxury brand management research journals
  • Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
  • Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners
Лекторы
Basak Denizci Guillet, Ph.D.
Basak Denizci Guillet, Ph.D.
Associate Professor The Hong Kong Polytechnic University
Dr. Basak Denizci Guillet is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. She received her BSc, MSc, and PhD. from Bilkent University, University of Massachusetts (Amherst), and Pennsylvania State University, respectively.
Markus Schuckert, Dr. rer.soc.oec.
Markus Schuckert, Dr. rer.soc.oec.
Associate Professor The Hong Kong Polytechnic University
Dr. Markus Schucker is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. With his multi-industry background, Markus’ research focuses on the role of luxury in tourism and hospitality, digital marketing and branding for hotels and non-traditional accommodations as well as on Chinese guests and China outbound tourism.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.