Landing Page Design & Conversion Rate Optimization 2018

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10 часов курса
О курсе

Brand New For 2018 - The Bestselling Landing Page Design Course on Udemy

Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages. 

Disclaimer
This is not a web development course. This course will not teach you CSS, HTML or JavaScript
. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

In this landing page design course you will learn: 

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 
  • How to design an action block with a clearly defined conversion goal
  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
  • How to run professional usability tests on a tight budget
  • How to build a landing page from scratch on a custom domain without writing a single line of code 
  • The Fogg Behavior Model and how it applies to good landing page design
  • Why understanding the AIDA sales funnel is so important in conversion rate optimization

and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. 

If you think this stuff is complicated, it's not. 

If you think landing page design stuff is expensive, it's not. 

If you think conversion rate optimization is time consuming, it's not.

If you think watching this course won't make a different to your bottom line think again.

I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Enroll today and enjoy: 

  • Lifetime access to the course and all future updates
  • Over 10 hours of high quality, up to date video lectures
  • Exercises and feedback 
  • Access to the student-only discussion forum
  • 30 day, no questions asked, money back guarantee
  • Over 11,000 studnets enrolled 
  • 4.8 average student rating

Thanks again for checking out my course and I look forward to seeing you in the classroom :)

Программа
Landing Page Design and Optimization Fundamentals
This section focuses on setting the stage for landing page design and conversion rate optimization. We will learn about the different types of landing pages, business models and conversion actions.
Download all Section One Slides
Brief introduction to the course and the link to access all the slides for Section 1 of this course.
Welcome to this course! Let's lay the groundwork for good landing page design
What we'll cover in this lecture 
  • Who I am 
  • Why learning landing page design and conversion rate optimization is so important
  • How to make the most out of this course
  • An introduction to the famous 5 second test in web usability
  • An introduction to the principle of clarity in web design 
  • Lecture exercise
The Myth Of The Perfect Landing Page Conversion Rate
In this lecture we'll talk about conversion goals, and why no matter how well you design your landing pages, your conversion rate will always be below 100%. You'll also learn about which visitor segments will be most influenced by improvements by your landing page design.
The 3 Main Types of Landing Pages and How To Use Them Effectively
Overview of what's covered in this lecture; 
  • Understanding dedicated landing pages, microsites and main site landing pages
  • The defining characteristics of each type of landing page
  • Understanding the concept of attention ratio
  • How to determine the right type of landing page design for your campaigns
  • Real life examples from around the web
  • Lecture exercise
Common Business Models and Understanding Your Conversion Actions
Overview of what's covered in this lecture:
  • Understanding different business models on the web
  • Which conversion actions are commonly associated with each business model
  • Working with multiple conversion actions on a single page
  • How to determine the right sort of landing page design based on your business model
  • Lecture exercise 

The AIDA Sales Funnel and The Online Decision Making Process
Overview of what's covered in this lecture:
  • Introduction to the AIDA sales funnel 
  • Understanding the different stages of the funnel and how they relate to learning landing page design
  • How the funnel has evolved over time
  • Applying the basic funnel concepts to conversion rate optimization and landing page design
  • How the stages of the funnel effect conversion rate optimization
The Awareness Stage of the Funnel: Where It All Begins
Overview of what's covered in this lecture:
  • Commitment from a consumer and how that effects conversion rate optimization
  • Why good landing page design is important in spreading awareness 
  • Understanding the user's mindset when they hit your landing pages early in the funnel
  • How to structure your content to spread more awareness
  • Understanding attention spans with regards to landing pages and web usability
  • Strategies to design better landing pages to capture attention and increase engagement
The Interest Stage of the Funnel ... Tell Me More
Overview of what's covered in this lecture:
  • What visitors are looking for during the interest stage of the funnel 
  • Understanding needs-based VS person-based selection in landing page design
  • Introduction to the preference usability test
  • Usability test results on two different landing page design variations
  • How the preference test can help increase your conversion rate optimization effectiveness
  • Lecture exercise
The Desire Stage of the Funnel ... I Want What You Sell
Overview of what's covered in this lecture:
  • Designing your landing pages to increase commitment and move your visitors to act 
  • The importance of transactional assurances
  • Landing page examples that give users a sense of trust and safety
  • Competitive analysis and what you need to do on your landing pages to win the sale
  • Understanding the importance of reviews and social identity
  • Understanding how users research their options and how research can effect conversion rate optimization
The Action Stage of the Funnel ... I'm Going to Buy What You Sell
Overview of what's covered in this lecture:
  • How visitors arrive at the action stage in the buying funnel 
  • The importance of simplicity in your landing page design during the transaction phase 
  • Real life examples of bad and good landing page design during the action stage 
  • How to design distraction fee checkout pages for ecommerce websites
  • Designing landing pages that don't surprise or frustrate your visitors
The Fogg Behavior Model and how it Applies to Good Landing Page Design
Overview of what's covered in this lecture:
  • Introduction to B.J Fogg
  • Overview of the Fogg behavior model 
  • Why the Fogg behavior model is so important in good landing page design 
  • Plotting out action line and determining where users fail or succeed at converting on our landing pages
  • Motivation, simplicity and perceived difficulty in conversion rate optimization 
  • Increasing conversion rate by using the right motivational triggers
  • How using the wrong triggers can kill your conversion rate and drive visitors away
  • Lecture Exercise
Требования
  • A desire to learn new concepts that will help your online business succeed!
  • You should have a passion for high conversion rates.
  • You don't need any coding knowledge or prior web design knowledge.
  • You should have a landing page or website that you want to send traffic to.
Что Вы изучите?
  • Design a high converting landing page from scratch without a single line of code
  • Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
  • Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
  • Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
  • Apply psychological persuasion frameworks to your landing pages and websites
  • Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
  • Determine the best type of landing page to send your marketing campaign traffic to
  • Run professional usability tests like the 5 second test and the preference test
  • Convince your boss to allocate more company resources to conversion rate optimization
  • Understand your website traffic based on the Fogg Behavior Model
  • Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
  • Create a professional logo from scratch in Photoshop
  • Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Лекторы
Isaac Rudansky
Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media

I founded  AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.

I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.

I decided to  AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year. 

I've generated millions of dollars in revenue for my clients, spanning more than 75 unique industries.
Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,

My beginners guide to Google AdWords has been watched by over 900,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal

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