This is a survey course, I do not go into specifics about HOW the work is created, rather we'll explore WHY the work is good, the thinking that
went into it, and any other anecdotes I may have about each field.
I cover nine graphic design specialties. They are: logos, packaging, posters, book covers, motion graphics, websites, annual reports, environmental graphics, and editorial design.
- Students should be interested in deepening their knowledge about what graphic design is. You should already be able to recognize good design when you see it, but now you want to know WHY it’s good.
- Learn that good design is often concept driven
- Understand why some design mediums need to communicate more quickly than others
- Learn the thinking behind great graphic design and get a birds eye view of the entire field
Mason is a freelance graphic designer who has spent the past ten years working at such companies as TBWA/CHIAT/DAY, Deutsche, DNA Studio, Phenomenon, and many others. He specializes in interactive but he loves all aspects of design.
He's also interested in the ways people learn. He strives to make his material as clear and concise as possible.