"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile
In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back!
Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization.
You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBook
After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns.
Each lesson includes:
The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign. You will learn faster by doing, rather than just listening.
This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt.
If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners.
Lesson 3 will go over landing pages which are also called destination pages within Google AdWords. They are what a user sees directly following a click of an advertisement. This lesson will discuss key points to include in your landing pages as well as examples of ideal landing pages.
Links to pages referenced in lesson:Starbucks Landing Page
Lecture 4 will walk through three different types companies (software, ecommerce and local) and landing pages that they use in their AdWords campaigns. We will discuss the elements on the pages that work towards the goal of converting website visitors to paying customers.
In this walk through we will go through each option of location targeting in Google AdWords using a live account. We will go through targeting by country, state, city, zip code and radius and also how to add multiple locations.
- All software required for this course is available for free and links will be provided.
- The only OPTIONAL tool we will use in this course which is not free is Microsoft Excel.
- You should have already completed "PLC Programming from Scratch (PLC I)" before taking this course.
- Fundamentals of AdWords
- Campaign Targeting
- Managing Budgets and Bids
- Creating Successful Ads
- Keyword Research
- Competitive Research
- Research Tools
- Optimization Strategies
- *Bonus* Intro into Advanced AdWords (Display & Remarketing)
I've taught over 50,000 students online marketing.and counting.
I am a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online with a variety of marketing tactics. I previously led the marketing team at Code School where I helped grow the company to over 4 million users, before being acquired for over $36,000,000.
Prior to that, I managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.
I am now squarely focused on helping students learn digital marketing strategies that work through my courses. If you ever have any questions for me, feel free to reach out at any time.