Google AdWords for Beginners 2020

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Duration
3.5 часа курса
О курсе

"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile

                                                                                                                                  In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back! 

                                                                Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization. 

                                                                You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBook

                                                                                                                                         After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns. 

  Each lesson includes: 

  • An in-depth video lesson
  • A screencast walk-through using a live AdWords account
  • Links to tools and relevant articles for further reading
  •                                                                                                                                          The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign.  You will learn faster by doing, rather than just listening. 

                                                This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt. 

                                                                                                                                             If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners. 

    Программа
    Google AdWords Fundamentals
    AdWords Intro
    Reminder: Enable HD quality video in the bottom right hand corner of the video player. If you don't do this it may be difficult to read the charts in the lectures. Also, go 'full-screen' if you are on a mobile deviceTo download your free copy of my AdWords eBook click here: https://gumroad.com/l/lcCIS
    Ad Rank
    This lesson with go over the one of the most important concepts of AdWords – Ad Rank. Ad Rank is the metric that Google uses to sort, rank and display all available advertisements. This lesson is vital because understanding Ad Rank will help you to create better performing ads and optimize those ads over time.
    Landing Pages

    Lesson 3 will go over landing pages which are also called destination pages within Google AdWords. They are what a user sees directly following a click of an advertisement. This lesson will discuss key points to include in your landing pages as well as examples of ideal landing pages.

    Links to pages referenced in lesson:Starbucks Landing Page

    Walk Through: Landing Page Examples

    Lecture 4 will walk through three different types companies (software, ecommerce and local) and landing pages that they use in their AdWords campaigns. We will discuss the elements on the pages that work towards the goal of converting website visitors to paying customers.

    Campaign & Ad Group Fundamentals
    In this lesson we will discuss campaign structure and setting up your first campaign. We will also dive into the difference between Campaigns and Ad Groups – a common area of misunderstanding with those new to AdWords.Further Reading: How to structure a AdWords Account
    Section 1: Links & Further Reading
    Targeting and Bidding
    Location Targeting
    In this lecture we will jump into creating your first campaign. This lesson will specifically talk about how to target by location each element from targeting by country, city, state, zip code and radius from a given location.Reminder: If you do not already have a Google AdWords Account create one here. Also, if this is your first time creating a Google AdWords account enter your email address here and I will send you a free $100 voucher to create your first campaign.
    Walk Through: Location Targeting

    In this walk through we will go through each option of location targeting in Google AdWords using a live account. We will go through targeting by country, state, city, zip code and radius and also how to add multiple locations.

    Walk Through: Location Groups
    Language Targeting

    Lecture 9 will discuss language targeting and the potential opportunities that it presents. We will discuss industries that language targeting can work well for and targeting opportunities for non-native speakers.

    Sources for ad copy and keyword translators: Odesk& Elance

    Требования
    • All software required for this course is available for free and links will be provided.
    • The only OPTIONAL tool we will use in this course which is not free is Microsoft Excel.
    • You should have already completed "PLC Programming from Scratch (PLC I)" before taking this course.
    Что Вы изучите?
    • Fundamentals of AdWords
    • Campaign Targeting
    • Managing Budgets and Bids
    • Creating Successful Ads
    • Keyword Research
    • Competitive Research
    • Research Tools
    • Optimization Strategies
    • *Bonus* Intro into Advanced AdWords (Display & Remarketing)
    Лекторы
    Corey Rabazinski
    Corey Rabazinski
    Google Certified Marketer

    I've taught over 50,000 students online marketing.and counting.

    I am a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online with a variety of marketing tactics. I previously led the marketing team at Code School where I helped grow the company to over 4 million users, before being acquired for over $36,000,000. 

    Prior to that, I managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.

    I am now squarely focused on helping students learn digital marketing strategies that work through my courses. If you ever have any questions for me, feel free to reach out at any time. 

    Платформа
    Udemy
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