From Corporate Social Responsibility to Corporate Social Innovation

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
2 часа курса
О курсе

The challenges facing our world are increasingly complex and affect corporations, communities, citizens, and the natural environment. For many companies, even those with strong traditions of philanthropy and corporate social responsibility, there is a growing consensus that current models of corporate engagement in society are no longer sufficient. They see that new approaches are needed.

Fortunately, the past decade has seen an explosion of interest and development in social innovation—a discipline that employs entrepreneurial knowledge and methods to develop solutions to pressing social issues.

This course combines learnings from the real-world experience of business leaders with analysis and practical applications. These leaders,who have developed and led social innovation efforts, share the theories, strategies, and management frameworks that are drivingnew models for business engagement in society.

You will learn from firsthand accounts and interaction with key executives who’ve led social innovation initiatives. They hail from leading organizations and brands including, Campbell’s, Dunkin Brands, Verizon, Salesforce.com, FIFCO, Barclays and more.

In addition to online interactions, there will be opportunities for in-persontouchpoints for anyone in the Greater Boston area; with the potential for meetups elsewhere in the future.

You will learn the key steps and apply the management frameworks to your organization. You will also develop a clear, practical understanding of the process, knowledge, and skills required to develop social innovation efforts. Finally, you'll learn to address key related challenges including business growth, innovation, employee engagement and retention, social impact, and connection to society.

This is a course for anyone interested in understanding and acting on the new frontier of Corporate Social Innovation. No matter where you sit inside your company, you’ll be able to apply the lessons from companies in the field to develop the practical steps needed for the specific needs of your organization.

This new context is driving companies – large and small – to think beyond Corporate Social Responsibility and to view business opportunities through the lens of social innovation.

Программа
From Corporate Social Responsibility to Corporate Social Innovation
Based on real-world experiencesfrom business leaders, learn how to develop and lead social innovation initiatives that create both economic and social value.
Что Вы изучите?
  • A clear understanding of the multiple ways in which organizations create both social and economic value in a world where the purpose of business is being challenged and redefined.
  • The practical steps and hands-on skills to integrate social issues into business strategies, programs, and organizations through real-world examples and interviews with company leaders who have led social innovation initiatives.
  • How and why corporate engagement in society has evolved – from philanthropy to Corporate Social Responsibility to Social Innovation – and how it is driving today’s companies to develop new strategies to create both economic and social value.
  • About the leadership and entrepreneurial skills and competencies needed to develop and lead social innovation initiatives, including developing strategic focus, building organizational capacity, engaging stakeholders, measurement tools and driving innovation.
  • Babson’s methodology of Entrepreneurial Thought and Action® and tools to help you take immediate action in your organization.
Лекторы
Cheryl Kiser
Cheryl Kiser
Executive Director, The Lewis Institute & Babson Social Innovation Lab Babson College
As the Executive Director of The Lewis Institute for Social Innovation and The Babson Social Innovation Lab, Cheryl is responsible for leading a critical aspect of the growth strategy for Babson by promoting broad support for Babson’s work in integrating social innovation and social entrepreneurship into its curriculum and co-curricular activities. Employing Entrepreneurial Thought & Action as Babson’s key methodology for spurring social innovation in all sectors, Cheryl is developing Babson as the “go to place“ for global social entrepreneurship resources, activities, relationships, networks, knowledge and convenings. These initiatives will enable Babson to serve as an educator, amplifier, accelerator and communicator of the positive impacts of social entrepreneurship in all of its forms. Before coming to Babson, Cheryl was the Managing Director of the Boston College Center for Corporate Citizenship. She is one of the leading voices in the U.S. on the role of business in society. For more than 12 years she played a central role in creating the largest research center of its kind in the U.S., and spearheaded a national initiative to engage leading businesses to take a collaborative approach to working on education issues. For over a decade she managed the content and delivery of the largest annual conference in the world on corporate citizenship, the International Corporate Citizenship Conference which drew representatives from over one third of the Fortune 500 and from 24 countries around the globe. Prior to Boston College, Cheryl was the Director of Marketing for Work Family Directions, the leading provider of work life programs. Cheryl, who earned a graduate degree in community organization and social policy and planning from Boston College, has always been at the intersection of public policy, private enterprise and community. She is skilled at building new markets for social change organizations and developing communications and positioning strategies. She is a leader in corporate social responsibility and social innovation, and has won awards for her public affairs campaigns. Cheryl’s passion for promoting healthy living started when she was born. Her grandmother was a vegan and her mother was a pioneer in the natural food industry, founding The Golden Sheaf Natural Foods in 1969. Cheryl is also active in her brother’s two food entrepreneurial ventures, Garden Grille, a vegetarian restaurant, and Wildflour, a gluten-free, vegan bakery in Providence, Rhode Island. Cheryl is also the co-creator of Food Sol an “action tank” at Babson’s Social Innovation Lab dedicated to using entrepreneurship to redesign the food system. Cheryl is married to David Kiser and has two children Ross and Kenna.
Ken Freitas
Ken Freitas
Executive in Residence, Social Innovation Fellow, The Lewis Institute Babson College
Ken Freitas is an Executive in Residence and Senior Fellow in Social Innovation at The Lewis Institute at Babson College. As a senior executive at leading businesses and nonprofit organizations and now as an entrepreneur, Ken has more than 25 years of experience in strategy, corporate responsibility, brand building, and communications. At The Timberland Company, Ken served as Vice President of Global Marketing and Vice President of Social Enterprise, and led Timberland’s effort to establish corporate responsibility as a central part of the company’s brand. Ken also served as Vice President Corporate Responsibility and Cause Branding at Cone Communications, and Director of Marketing & Communications for FIRST, the nonprofit organization founded by inventor Dean Kamen to inspire young people’s interest in science and technology. Ken has served as an instructor for the Boston College Center for Corporate Citizenship, a member of the board of directors of the Dunkin’ Donuts/Baskin-Robbins Community Foundation, Babson College School for Executive Education Advisory Council, and the New Hampshire Commission for National and Community Service. Ken holds an MBA from Babson College and a BS in Business Administration from Northeastern University.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.