Facebook Ads for E-Commerce: The Complete Guide

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10 часов курса
О курсе

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

But it doesn't end there! There's even more to come!

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn't enough You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

Are you ready to change your life?

Программа
Introduction to the Course
Introduction to Facebook Ads
Crazy Stats about Facebook Ads that will BLOW Your Mind!
Course Overview: How this Facebook Ads Course is Structured
About your Instructor
A Quick Snapshot of What's Possible
Further Information on Facebook Ads
How Facebook Ads Work
Why Facebook Ads are Effective
Key Points to Take From This
Important Information Before You Proceed
Getting Ready to run Facebook Ads
Требования
  • Have access to the internet
  • Have a personal Facebook Account (although if not, don't worry)
  • No need for anything else!
Что Вы изучите?
  • Create a Facebook Page for a Business, Brand, Community, Service or Other
  • Create an Ads Manager Account
  • Set Up Payments, Limits and Billing on an Ads Manager Account
  • Navigate Your way Around Ads Manager Tools and Features
  • Understand the Structure of a Facebook Ad
  • Understand All Facebook Campaign Marketing Objectives
  • Appreciate how Important Facebook is in Advertising Today
  • Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
  • Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
  • Save Time with Saved Audiences
  • Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
  • Create Slideshows using Facebook's Slideshow Feature
  • Create Page Post Engagement Ads
  • Create Website Conversion Ads
  • Create Page Likes Ads
  • Create Video Views Ads
  • Create Dynamic Product Catalogue Sales Ads
  • Improve Your Ad Copy with a Few Simple Steps
  • Improve Your Targeting with Some Easy Edits
  • Understand the Facebook Pixel, What it is, What it does, Why it's Important
  • Create a new Facebook Pixel
  • Install a Facebook Pixel on to a Shopify Store
  • Use a Facebook Pixel in a Facebook Ad
  • Build Custom Audiences from Multiple Sources
  • Upload Email Databases to create Custom Audiences
  • Utilise your Website Traffic to make Custom Audiences
  • Create Advanced Audiences of Your Best Customers
  • Build Lookalike Audiences from Facebook Pages
  • Build Lookalike Audiences from Custom Audiences
  • Build Lookalike Audiences from Video Views
  • Laser-Focus Custom and Lookalike Audiences using Constraining
  • Work out Your Profit Margins
  • Create Customised Reporting for Better Analysis
  • Learn of the Best Set Up for E-Commerce
  • Analyse Facebook Ad Performance based on CPP
  • Use Breakdowns to Get Better, More Detailed Insights
  • Advanced Reporting Techniques such as Editing Conversion Windows
  • Use a Tool to Generate Awesome Infographics from Your Data
  • Know how to Split Test Properly without Wasting Money
  • Perform Your Own Split Tests
  • Know some great Targeting and Creative Variables to Split Test
  • Learning of 3 Easy Scaling Methods for Beginners
Лекторы
Adam Reed
Adam Reed
E-Commerce Entrepreneur and Best Selling Udemy Instructor

Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping

A 24 year old graduate and entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises.

Since 2016, Adam has focused on Ecommerce, specifically on Shopify, Dropshipping and Print on Demand business models.

His achievements to date include:

• Six-figure Shopify store valuations
• Generated over one million dollars in revenue with Shopify Dropshipping
• Generated over one million dollars in revenue with Shopify Print on Demand

For 2019, Adam's aim is to re-record all of his Best Selling Udemy Courses to provide his students an up to date, step by step guide to online business.

In addition, he'll be releasing some new courses, with some familiar faces as his co-instructors.

Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including:

• e-Commerce
• Dropshipping
• Facebook Ads and Google AdWords
• Social Media Marketing
• Email Marketing
• Supply Chain Management
• Web and Mobile App Development
• Outsourcing and developing Lifestyle Businesses
• Graphic Design (Adobe Illustrator and Photoshop)
• Social Media Growth Hacks and Automation

Платформа
Udemy
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Facebook Ads for E-Commerce: The Complete Guide
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