In this course, you will understand how to manage the initial stages of your eLearning project – ideation and briefing. Like the beginning of any good project, it is about establishing a solid and comprehensive foundation to guide the rest of the project. When decisions are clear, and are agreed upon in a scope of works, it means we are better able to deliver on expectations in design and development.
The four sections of this course, comprised of 30 lectures, cover everything from briefing and audience engagement to laws, ethics, and reporting. It is a comprehensive look at setting up your eLearning project from a management perspective and establishing a pedagogical model that makes sense to your primary audience.
Lessons have been built around the following ideas – so that you can feel confident in your project and your ability to gain buy-in from stakeholders:
- Building blocks of an eLearning strategy
- What needs to be in the briefing document
- Making decisions to establish a scope of works
- eLearning trends and needs of modern learners
- Models and tools for learner engagement
- Copyright, intellectual property laws and ethics
- Effective collaboration in the reporting process
Videos, tools, templates, external links and practical suggestions support your learning experience, so that you have plenty of useful information to apply in the real world.
NB: The team at BRG Learning and Development have amalgamated this course with our three other short eLearning courses into one full course 'Create superb eLearning with every shortcut imaginable'. Please do not purchase this short course separately as well if you’ve signed on for the full course.
Reference:McGrane, K 2011, ‘Implementing a content strategy: An eBay use case’, 9 May 2011, slideshare.net, viewed 30 May 2016, <http://www.slideshare.net/nikkitiedtke/ebay-use-case-implementing-a-content-strategy-within-virtual-diverse-teams>
Reference: Kessler, D 2015, ‘7 critical elements of a great content brief’, 28 March 2015, velocitypartners.com, viewed 31 May 2016 <https://velocitypartners.com/blog/how-to-write-a-great-content-marketing-brief/>
- This course explores ideation and briefing processes and all required templates are provided.
- Suggestions for tools and external links to useful websites are suggested, so a computer is necessary.