Digital Strategy and Action

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
3 часа курса
О курсе

What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.

The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of digital strategy and action. How did they:


  • Decide what problem to solve?
  • Create a product that customers were eager to buy?
  • Build their teams to capitalize on growth?
  • Raise capital?
  • Win market share?
  • Sustain growth?

In this business and management course, you will learn from these maestros how to pick digital strategies with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.

This course will combine the principles of Entrepreneurial Thought & Action ® with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.

Who should take this course

Aspiring CEOs should take this class so they can beat the long odds against entrepreneurial success by understanding how the world’s top leaders keep their companies growing. Those who work for big companies can use these insights to accelerate their growth while defending themselves against digital business leaders seeking to win their customers.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Программа
Digital Strategy and Action
Learn how elite leaders conceive and execute strategies that drive the world’s fastest growing digital companies.
Что Вы изучите?
  • Apply the five tests of a great entrepreneurial idea
  • Use prototypes to discover the best product/market fit
  • Maintain control by varying capital sources at four stages of startup development
  • Win market share by delivering customers a quantum value leap
  • Build a culture that attracts top talent and turns customers into advocates
  • Chain five vectors into a sustainable growth trajectory
Лекторы
Peter Cohan
Peter Cohan
Lecturer of Strategy Babson College
Peter S. Cohan is a teacher, management consultant, angel investor, blogger, and author. He is a Lecturer of Strategy at Babson College where he teaches undergraduate and MBA courses on strategy and entrepreneurship. He teaches Foundations of Entrepreneurial Management, Strategic Decision Making, Strategic Problem Solving, Strategy and the CEO and Startup Strategy Offshore Electives to Hong Kong/Singapore, Israel, Spain/Portugal, and Paris. His strategy consulting practice has conducted over 150 projects for global technology companies seeking to identify, evaluate, and profit from growth opportunities. He has invested in seven startups three of which were acquired for over $2 billion. He most recently invested in San Francisco-based SoFi which was valued in March 2017 at $4.3 billion. He writes the Startup Economy column for Forbes and The Hungry Start-Up column for Inc. He is the author of 12 books including Hungry Start-Up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (2012) and Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies (2017). Prof. Cohan earned a BS in Electrical Engineering from Swarthmore College, did graduate work in Computer Science at MIT, and holds an MBA from The Wharton School.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.