Demand and Supply Analytics

Payment
Обучение бесплатное
Certificate
Сертификация платная
Duration
3 месяца
О курсе

How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many discounted rates end in ".99"? How should a company balance the risk of holding too much inventory on hand and the risk of turning away customers? Does it ever make sense for retailers to lie to suppliers about how much they will need to order? Should retailers with multiple locations hold most of their inventory in a central warehouse or at the individual locations?

These are only a small sample of the operational and pricing challenges all businesses regularly face. These challenges are often addressed individually and in isolation but, in reality, all of these decisions interact with each other. This class looks at the demand and supply management challenges faced by companies in various industries and provides an introduction to the tools that can be used to address these challenges.

Программа
Demand and Supply Analytics
Learn how to use data to develop insights and predictive capabilities to make better business decisions.
Что Вы изучите?
  • To identify, evaluate, and capture business analytic opportunities that create business value
  • Buildmodels to support and help make managerial and business decisions
  • Basic analytical methods and their applications
  • Analyze case studies on organizations that successfully deployed analytical techniques
Лекторы
Daniel Guetta
Daniel Guetta
Director of the Business Analytics Initiative Columbia University
Daniel Guetta's research revolves around supply chain management - specifically, looking at models better able to model situations encountered in industry, and designing algorithms that can be applied in the field. Other research interests include machine learning and convex optimization.
Платформа
EdX
Эта платформа предоставляет все курсы бесплатно. Авторами выступают топовые университеты и корпорации, которые стараются удерживать стандарты качества. За несоблюдение дедлайнов, невыполнение домашнего задания студенты теряют баллы. Как и в других платформах, лекционные видео чередуются с практическими заданиями. Обучение проводится на английском, китайском, испанском, французском и хинди.
Demand and Supply Analytics