Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.
This course prepares students to understand business analytics and become leaders in these areas in business organizations. This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to business problems. The use of examples places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.
- After taking this course, students should be able to: approach business problems data-analytically. Students should be able to think carefully and systematically about whether and how data and business analytics can improve business performance.
- develop business analytics ideas, analyze data using business analytics software, and generate business insights.
Frederic founded Ad Buying Network Inc. (AdBuy) in 2006 and was CEO until 2018. AdBuy was an online media buying agency focused on analytics and strategy, serving mid level clients wanting to deploy advertising campaigns online and in traditional media. He is a seasoned expert in online video advertising and social media, having worked the full cycle of media planning, targeting, buying and reporting for hundreds of ad campaigns. Frederic co-founded social media advertising company Blinq Media in 2008, and was president and VP Technology until 2010. Blinq was acquired by Gannett in 2012. Previously, Frederic worked for the Presidents of Ad Sales at Time Warner Cable and AOL, and on ad sales optimization software with Agentsmith (for Comcast local cable TV advertising and for Sinclair Broadcasting). From 2001-2004, Frederic was SVP Media Technology at Turner Broadcasting, leading the digital transition of Turner Entertainment Networks, also 3-year Chair of Time Warner Media Asset Management Committee, and Co-Chair of Time Warner Working Group on DVR’s & Ad Related Issues. In 2000, Frederic was VP of Communities Marketing and CTO of Bigstar Entertainment, an online superstore of movies and a NASDAQ-traded company. In the mid 90’s, Frederic founded and was CEO of Bien Logic, a premier web agency and internet technology company in San Diego California. Bien Logic’s web agency business was acquired to form Sitelab International, a top-50 digital agency. Bien Logic’s software business was sold to Netrics, which was later acquired by Tibco in 2010. Frederic has a PhD in Mathematics from MIT (1986), a Master in Quantitative and Computational Finance from GeorgiaTech (2015). He was Assistant Professor of Mathematics at Princeton University (1986-1992), Associate Professor at University of California San Diego (1992-1996), and Visiting Assistant Professor of Mathematics at Emory University (2018-2019). In his free time, Frederic loves spending time with his 2 teenage sons, traveling with family and friends, exploring the evolving ecosystem of online social networks, and reading about behavior psychology, which is also part of the science and art behind great marketing!