Create, Launch & Sell Your Premium Online Course

4.3 (51)
Обучение платное
3 часа курса
Курс от Udemy
Чему вы научились?
Test their topic, presell their course, create their course, convert sales
О курсе

You already have the EXPERTISE required to make serious $$$ from the $107 Billion online course industry.

If you have been living on Planet Earth for a while now, chances are good that you've gone to school, worked in various industries, and have developed passions and interests of all kinds. 

Congratulations! You are qualified to teach online courses right now.

You have insight and knowledge into fields of interest that other people want to learn about. We just have to get all of that great stuff out of your head (or from your research) and into an easily consumable, marketable and scalable online learning package.

Wait, slow down. Before we go hitting record with all that excitement, there are a few things you'll want to know.

Not everyone does amazingly well in the online course game. It's like that old 80/20 principle 20% of online course creators tend to get 80% of the results. The reason of course is that online consumers these days are smart. They will not buy just anything from you simply because you have put it on the internet. They will sniff you out. They want to feel super comfortable before buying.

That is, if a PREMIUM course is what you're after, your leads and prospects will have to trust you enough to purchase a BIG TICKET online item.

This is the critical part. When you sell your course as a big ticket item, the number of sales conversions required to generate 6 and 7 figures goes WAY DOWN. In fact, the top mediapreneurs and infopreneurs out there are routinely holding 6 and 7 figure launches and generating all of that delicious profit from ONE SINGLE COURSE.

How the heck do they do that?

First, they make the choice to play in a 'bigger sandbox'. In other words, they decide to not settle for selling their course below a premium price point. Second, they have a marketing system that kicks butt.

That's the part I'm here to show you.

By the end of this course, you will know how to do the following:

  • Choose course ideas that sell
  • Test your topic to ensure your audience will pay you for it
  • Presell your course and make money before the course exists
  • Develop a name and personal brand that is optimized for your audience
  • Plan your course to make the creation process a breeze
  • Create your course without typing or writing anything down
  • Record your course without headaches, hassles or wasted time
  • Host your course and get all the technical stuff out of the way quickly
  • Build a sales funnel to sell your course
  • Develop a nurture sequence and a launch marketing sequence
  • Get testimonials and other forms of social proof
  • Optimize your sales page, sales video and learn how to open and close your cart
  • Promote your course beyond the launch with Joint Ventures and Affiliates

Overview of the 10 Step Blueprint
Choose your online course topic Package your online course
Create and record your online course Host your online course Build a list of prospects you can market your online course to Nurture your prospect list
Launch your online course using an evergreen sequence Get testimonials, social proof and learn other forms of online course promotion. Close online course sales with scarcity and a sales page Promote your online course beyond the launch with joint ventures and affiliates

Step 1 | Choosing and Testing Your Topic
• Choose course ideas that sell• Test your topic• Presell your course
Overview: Testing Topic Ideas
Rule #1 in online course creation and sales is to avoid going ahead and creating a course before knowing if people will want to buy it. There are some easy ways to determine if you are on to a topic that is likely to sell. You can test your topic and presell your course. And there we have the key learning goals for this module:
  • ·         Choose course ideas that sell
  • ·         Test your topic
  • ·         Presell your course

Step 2 | Naming, Branding and Planning Your Online Course
• Develop and optimize your course title• Create and enhance your personal brand• Plan your online course
Overview: Naming Strategy and the Importance of Planning
Should you bother with worrying about the title of your course? Some say meh. I say, yup, you really ought to put some thought into it. Some thought and some of you. That last bit (the 'you' part) is your personal brand. Your branding strategy is basically a combination of best practices and your own personality. As if that isn't enough for this step... we also talk about planning your course. Why? Because you need to know the full depth of what your course is before you can name it effectively. You'll see what I mean. Learning goals for this module:
  • ·         Develop and optimize your course title
  • ·         Create and enhance your personal brand
  • ·         Plan your online course
  • Understand the difference between an online course marketplace and a premium course launched through a sales funnel
Ryan Lecour
Ryan Lecour
Job Market Insider, Hiring Expert, Staffingpreneur
Курсы Udemy подойдут для профессионального развития. Платформа устроена таким образом, что эксперты сами запускают курсы. Все материалы передаются в пожизненный доступ. На этой платформе можно найти курс, без преувеличений, на любую тему – начиная от тьюториала по какой-то камере и заканчивая теоретическим курсом по управлению финансовыми рисками. Язык и формат обучения устанавливается преподавателем, поэтому стоит внимательно изучить информацию о курсе перед покупкой.
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