This course is not sponsored by or affiliated with Udemy, Inc.
Hi, my name is Matt Bernstein, successful Udemy instructor with over 50,000+ students across 192 countries. But, I'm going to make the proper assumption that you have no idea who I am.
At the end of the course you'll learn how to…
- Increase your Udemy revenue by following this step by step guide.
- Build multiple streams of income by uploading your existing content to other sales channels.
- Build additional income from affiliate websites that sell your course at a discount.
Who should take this course? Who should not?
- Students with full-time incomes, who want to supplement with a part-time passive income, teaching on Udemy.
- Instructors hoping to get their first Udemy course published.
- Instructors who want to improve an existing Udemy course and increase their Udemy revenue.
- Students must develop patience and discipline to know that success does not happen overnight, you have to put in the work.
As a very small token of my appreciation:
When you scroll down the page, you'll see some lectures are available to watch for free.
You'll get a look over my shoulder (step by step guide) to learn exactly how I’m successful teaching on Udemy.
Start Creating a Passive Income on Udemy
Hi, my name is Matt Bernstein and today you'll learn about how to be successful selling your video courses. You've already chose a very low upfront cost way of making money. When you create and sell video courses, you are proving to the world that you do not need money to make money. All you need is a microphone and editing software and you can literally make thousands of dollars a month for the rest of your life.
Make a video course with the good quality microphone and editing software. Once you have these materials, you can constantly create and it won't cost you any extra money. It'll cost the same whether you create one course or 100 courses. My first course, eBay secrets have made over $10,000 dollars so far. It will continue making money as long as it stays relevant. The second course, eCommerce profits has made another $5,000 dollars. Creating multiple courses, is a recipe for success.
Selling digital products is much better than selling physical products because it doesn't cost as much money. When you sell digital products, there's an unlimited inventory. Physical products, you'll have to worry about managing an inventory, and associated shipping expenses of goods.
When you sell a video course, it's all automated. The courses become unlocked for your student and Udemy does everything. It will automatically be there for students and if somebody asks for refund it's easy. Udemy will refund their money back and you do not worry about return shipping costs. It's all the same to you, it's such low risk creating selling video courses as opposed to physical products. The only initial cost you have to incur is from the microphone and editing software.
After you create your course, you're building an asset. The hours spent on creating and selling your courses will benefit you years from now. Whereas, a job that pays me $20 an hour, I won't see more money for that one hour of work. If I work one hour creating a course, that money will keep growing, as long as that course stays relevant. Over time that hour of work might equate to a thousand dollars (depending on how well you are promoting your courses).
Instead of trading your hours for short term gains, you're trading in your hours for long-term gains. That's the most important thing to realize when you sell video courses.
Figure Out Exactly What You're Offering to Students.
People don't want to just learn a skill, they want to know the benefit of learning that skill. Students want to know the price, how long it'll take them to learn that skill, and the benefit to learn that skill.
- For $29 I'll teach you how to validate your business in 30 minutes.
- For $29, I'll teach you to write better in 90 minutes.
- For $10, I'll teach you how to save an hour a day on your email in just 20 minutes.
- For $5, I'll send you a PDF file with 10 productivity skills that will change the way you think in one minute each.
Figure out exactly what you're offering. What's the benefit? How long will it take for the potential student to learn this new skill? What's the price for this information?
This course is offering students, for $10, I'll teach you how to validate your Udemy courses to increase selling success on Udemy in 30 minutes.
How to Use "Udemy" to Validate Course Subjects
Go to Udemy's homepage and search specific course subjects. We'll do a few examples together. Let's start off by searching “selling on eBay” by typing that into the search bar. According to the Udemy search results, you'd see that my course is first. “eBay profits: How I Make $2,000 A Month Drop Shipping”. There are 4,900 students in the course. You can see that there's a demand for this from the amount of people who've enrolled. Another one of my courses, "How to Sell on eBay and Amazon" has 4,100 students enrolled. You don't necessarily want to be the first one to create a course on a subject because you don't know the market or demand for it yet.
We'll keep scrolling down to see 1,500 students are enrolled in the course called “Learn How Powersellers Make Millions on eBay” Another course with 3,000 students enrolled called “How to Start a Successful eBay Business.” 1,300 students enrolled in "How to Start a Successful eBay Business That Pays You Every Week”. On Udemy, you'll see that there's a demand for selling on eBay because of the thousands of students who are enrolled in other courses.
We'll search for another course subject by typing “Investing in the Stock Market" into the search bar. We'll research the amount of students who are already enrolled in similar courses. This will tell us the amount of students that are already enrolling in similar courses on Udemy. When there are already courses about investing in stocks you can set yourself apart by using your own unique experience. You can make your courses better than your competition or you can under do them by charging less for your course.
Having competition is good because it allows you to see what students are actually interested in buying. It's okay if you're not the first course on the Udemy marketplace, because your competition already proved to you that there's a market for what you want to sell. Let's take a look at the Udemy search results together for “Investing in Stocks” and you'll see there's a course called “Value Investing Code” that's listed for free but has 45,000 students enrolled. Another course called "How to Invest in Stocks: Learning About Financial Markets" that has 3,300 students enrolled. "Retirement Secrets: How to Invest in the Stock Market" with 4,000 students enrolled. Finally, a course called "Investing Fundamentals" with 2,400 students enrolled. There is a total of 55,000 students enrolled in courses about investing in the stock market and enough people are willing to enroll in courses about this subject.
Finally, we'll research courses about “teaching online” we're basically going to validate the course you're listening to, right now. Type into the Udemy search bar, “How to Sell Courses on Udemy”. The search results tell us that there are courses with 1,100 students enrolled, 5,900 students enrolled, and 2,800 students enrolled. Again, type in "Udemy Secrets" into the Udemy search bar. You'll find a course with 6,300 students enrolled in “How I Make $4,000 A Week From Udemy Courses and No Filming.” The search results reveal that there's demand for this course subject. This course has 6,300 students enrolled with 102 reviews.
Our research validates that the course "Udemy Profits" would sell on Udemy. My content is different because my experiences are different. The instructor who created the course “How I Make $4,000 A Week” doesn't do a good job to manage students expectations. I don't think it's very realistic for many people to make $16,000 dollars a month on Udemy selling your courses. But, it is realistic for you to make $4,000 dollars a month in passive income. Start by creating courses that will add true value to students, right now.
The good news is that only about one billion people in the world have internet. By 2020, around three billion people will have internet. As Udemy's audience grows larger you will have more chances to sell your courses and more money.
How to Use "Amazon Kindle" to Validate Course Subjects
Go to Amazon.com, and we'll continue to the “selling on eBay” video course idea. We'll look at the Amazon bestseller list with the keyword eBay. Under the eCommerce category, there's an eBay section
Based off experience, anything that is the top 20,000 best rated sellers on Amazon, makes at least five sales a day. Let's click on the first book, scroll down to the “Amazon Best Sellers Rank” and it ranks 14,000. So this book sells at least 5 times a day. 5 sales a day times $7 per book equals $35 dollars a day in sales. Times $35 by 30 days per month will equal over $1,000 per month.
Multiply that by having 20 books and you'll make over $20,000 a month selling on Amazon. These are example books that people want to buy. on Amazon, they're willing to spend $7 for this book. Amazon updates these stats every hour, so you know this book is still selling well. It's ranked 14,000 best selling book, which means it makes at least 5 sales a day.
For example number two, we'll take a look at, “How I Found and Sold Two Million Dollars Worth of Junk on eBay and Amazon. Scroll down to product details, and according to Amazon Best Sellers rank is 20,000. This book sells at least five copies a day on Amazon. People are actually buying this book. The power of compounding everything counts. At five sales a day for $10, this book is selling $50 dollars per day. Minus commissions, which is 30%. This book is making about $1,500 in sales per month, right now on Amazon.
For our final example, we'll search for books about “Invest in the Stock Market”. Type those keywords into the search bar. We'll click on the first book we see, Jim Cramer's “Get Rich Carefully” We'll scroll down to the product details, and we'll see that it ranks 14,000 on Amazon's Best Seller Rank. Let's go under Product Details and look at the specific category “Investing Basics” and we'll see the Amazon Bestsellers in that category. Book titles include, The Intelligent Investor, Rich Dad Poor Dad, and The Beginner's Guide to Investing”. We'll click on each of these book titles and learn that this book ranks 3,000 best selling books. This is amongst the highest rank we've seen yet! The next book called, “Can I Retire?” ranks best selling 4,000.
We'll continue by scrolling down to the 20th ranked book on Amazon. The Neatest Little Guide to Stock Market Investing” we'll click on that title and scroll down to product detail. This book is ranked 21,000. This means that top 20 books in the investment category sell least five books a day.
This is how you validate your Udemy course subjects using Amazon Kindle Best Seller rankings.
- Any computer, a microphone, some knowledge of a subject ... and this course!
- Knowing the basics of video editing and production will help to make a course faster.
- There's no need to film yourself or appear in your course.
- Students will need a website. I recommend Bluehost or Hostgator.
- Students should purchase OptimizePress plugin for WordPress.