Building a High-Performance Corporate Culture

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Обучение платное
Сертификация бесплатная
42 часа курса
О курсе

A combination eLearning micro-course and accompanying business eBook. This insightful, practical course is designed for HR leaders and other executives who are tasked with building a high-performance culture for competitive advantage. The course is based on the instructor’s proprietary, research-based methodology―Organizational Archaeology™― which is designed to help optimize corporate culture. An accompanying 80-page (Adobe PDF) workbook contains data-collection strategies and planning grids to apply the skills presented in the course in real-life culture improvement initiatives. The guidance in “Building a High-Performance Culture" using Organizational Archaeology is intended for culture management―but is also vital knowledge for leaders hoping to avoid “culture clash” in mergers, acquisitions and strategic business alliances.

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Building a High-Performance Culture Using Organizational Archaeology is part of the instructor's 3-book/eLearning course catalog entitled Ageless Wisdom @ Work.

Optimizing Corporate Culture Through Organizational Archaeology
This lecture is an introduction to the process of building a high-performance culture for competitive advantage using Organizational Archaeology. The format of the course is described, and the learning objectives are presented. The lesson also discusses the research on which the course subject matter and workbook are based.
The Methodology
This lecture provides an overview of the Organizational Archaeology methodology, which is centered on identifying―and evaluating―specific cultural traits. It introduces the concept of cultural “artifacts” as the units of analysis and management in implementing Organizational Archaeology.
Identifying the Key Cultural Artifacts in Your Organization
Understand the key types of cultural traits that appear in all organizations.
The 3 Categories of Artifacts: An Overview
This lecture provides an introduction to the types of cultural traits that appear in organizations of all sizes. These traits, also known as “artifacts,” are studied in Organizational Archaeology. This lesson delivers an overview of the three types of artifacts: social, material and ideological.
Social Culture and Artifacts
The lecture discusses social culture and artifacts, which describe how a culture is structured in terms of its members’ roles and responsibilities. The 10 social artifacts in Organizational Archaeology are identified and discussed.
Social artifacts
Social artifacts relate to what aspect of a company's culture?
Material Culture and Artifacts
This lecture focuses on material culture and artifacts, which refer to how people in an organization work with and support one another in producing their market offerings (products and/or services). Ten (10) material artifacts are identified and discussed.
Material artifacts
Material artifacts relate to what aspect of a company's culture?
Ideological Culture and Artifacts
This lecture addresses ideological culture and artifacts, which describe a culture’s core values, beliefs and ideals―and the guidelines that govern people’s conduct and day-to-day activities. Ten (10) ideological artifacts are identified and discussed.
Applying Organizational Archaeology
How to use the methodology in analyzing and managing corporate culture.
  • There are no special software requirements for students. Adobe PDF software, however, is required to download the 80-page course workbook
  • The course discusses management-level topics, designed for business and HR leaders. Students should understand basic management principles
  • Students should have the desire to effect productive organizational change in their companies!
Что Вы изучите?
  • Analyze and manage corporate culture to enhance organizational effectiveness
  • Apply cultural analysis in merger and acquisition planning -- to avoid 'culture clash'
  • Build a high-performance culture by cultivating key organizational traits
Mark N. Clemente
Mark N. Clemente
Writer and business communication consultant

Mark N. Clemente, MA is an award-winning writer, communication consultant, and corporate trainer. He is the author of five books and dozens of journal articles and research studies on business communication.

Mark has served as a senior writer in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche.

An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute.

Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership.

Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.

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Building a High-Performance Corporate Culture