START HERE (+ GET YOUR DOWNLOADABLE ACTION BOOK)
Have an understanding of the deeper purpose behind this course and how to get the most out of it.
WHY THIS COURSE EXISTS - WATCH THIS FIRST!
Two guys on opposite ends of the earth (literally) saw together something that has caused a tremendous amount of heartache, problems, and challenge to growth: people have a real hard time building connections in the digital space. This is particularly true in music. Why is that? To solve this problem, Steve Palfreyman and D Grant Smith have joined forces (like Batman and Superman) to tag-team the #1 online course for musicians who want to build stronger connective networks. Too many people believe that they have to hire a publicist or marketing person to be able to have effective outreach for growth. It's simply not true. Both of these men have built strong, powerful networks in different areas of the music and business industries, and neither have hired out the work.In this powerful course, Steve and D Grant will illustrate for you, in a perfect 1-2 combination, how you can become one of the successful 1% of musicians who are doing marketing, publicity, and outreach the right way. When you're finished with this course, you'll be able to deliver knockout punches to all of your outreach endeavors in ways that a publicity can only dream of.
WHERE YOU'RE STANDING
Get an understanding of what makes impact and what sends people running for the hills. This theory will underpin how you go about your outreach campaigns the right way.
THIS IS THE BEGINNING OF ALL OUTREACH SUCCESS...
Do you know what determines the results you get in life? It's the same as in business. What you focus your intentions on are what ends up coming into being. In our first video, we'll explore this concept through some storytelling with D Grant so that you can learn how to set the best intentions for what you want to achieve.
WHY THIS CONCEPT MATTERS (AND HOW TO GET CLARITY)
Intentions create outcomes. That's what we got from the story-side with D Grant. Now Steve will show you why this matters for where you are right now and give you action-items for you to take this lesson and apply it to your work. Let's create some rockin' outcomes for you!
FINDING YOUR STORY
Know what parts of your story to pinpoint whenever you want to communicate your music to another human, be it on social media or PR outreach.
WHY YOUR STORY IS SO VALUABLE
As a songwriter, you're pretty adept at telling stories. That's what your music is all about. But what about the other areas of your life and your communications? What stories are you telling your fans about you that pull them closer in? Here we're going to grasp a few more stories from D Grant to explain how storytelling is the premise for all that you do as a human being, not just as a musicians.
HOW TO FIND YOUR STORY
Now you know the power of storytelling, and why your story is more than just your music. But how do you find what story to communicate to your fan base, or to people that you want to notice you? Let's dive into the process of finding your story so that you can make the connections and build the relationships with your fans that lead to more growth in your career.
COMMUNICATING WITH PURPOSE - YOUR OUTREACH ROADMAP
How to reach out to people the right way and build your industry connections, starting today.
DON'T DO THESE! THE OUTREACH PITFALLS PEOPLE FALL INTO
Here's a little bit of truth: marketing and music marketing aren't very difficult. They seem that way because too many people are following the bandwagon approach of spamming strangers with messages that don't matter. In this lesson, D Grant will show you exactly how effective marketing is really effective relationship building, and give you some great insights into how to make it work for you.
BUILDING GENUINE CONNECTIONS - THE FIND AND THE FOLLOW-UP
Building connections comes down to doing just a few things differently than what 99% of musicians (and marketers) do to create new relationships. You've heard the stories from D Grant on why so many musicians struggle with this. Knowing how to approach a new person comes down to the first thing we talked about, intention. Steve will show you here how to build strong connections and make lasting imprints on the people you most want to reach.
BRINGING IT ALL TOGETHER - PITCHING FOR PERFECTION
The final pieces all wrapped up into a little ball of goodness that you can use each time you build a new connection.