Курс Be Your Own Badass Music PR Pro

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Payment
Обучение платное
Certificate
Сертификация бесплатная
Duration
1.5 часа курса
О курсе

By the time you go through this course you'll have everything you need to build stronger connections in the music industry. You won't be beholden to spending thousands on a publicity campaign or have to wait around for that manager to finally notice you. We'll take you through the best process for getting people to pay attention to your music, whether you're after radio play or simply building a stronger connections with your fans. We're in the trenches doing this stuff every day and you can skip thousands of hours of frustration by following the principles and the systems we give you to get more from your next release.

Программа
START HERE (+ GET YOUR DOWNLOADABLE ACTION BOOK)
Have an understanding of the deeper purpose behind this course and how to get the most out of it.
WHY THIS COURSE EXISTS - WATCH THIS FIRST!
Two guys on opposite ends of the earth (literally) saw together something that has caused a tremendous amount of heartache, problems, and challenge to growth: people have a real hard time building connections in the digital space. This is particularly true in music. Why is that? To solve this problem, Steve Palfreyman and D Grant Smith have joined forces (like Batman and Superman) to tag-team the #1 online course for musicians who want to build stronger connective networks. Too many people believe that they have to hire a publicist or marketing person to be able to have effective outreach for growth. It's simply not true. Both of these men have built strong, powerful networks in different areas of the music and business industries, and neither have hired out the work.In this powerful course, Steve and D Grant will illustrate for you, in a perfect 1-2 combination, how you can become one of the successful 1% of musicians who are doing marketing, publicity, and outreach the right way. When you're finished with this course, you'll be able to deliver knockout punches to all of your outreach endeavors in ways that a publicity can only dream of.
WHERE YOU'RE STANDING
Get an understanding of what makes impact and what sends people running for the hills. This theory will underpin how you go about your outreach campaigns the right way.
THIS IS THE BEGINNING OF ALL OUTREACH SUCCESS...
Do you know what determines the results you get in life? It's the same as in business. What you focus your intentions on are what ends up coming into being. In our first video, we'll explore this concept through some storytelling with D Grant so that you can learn how to set the best intentions for what you want to achieve.
WHY THIS CONCEPT MATTERS (AND HOW TO GET CLARITY)
Intentions create outcomes. That's what we got from the story-side with D Grant. Now Steve will show you why this matters for where you are right now and give you action-items for you to take this lesson and apply it to your work. Let's create some rockin' outcomes for you!
FINDING YOUR STORY
Know what parts of your story to pinpoint whenever you want to communicate your music to another human, be it on social media or PR outreach.
WHY YOUR STORY IS SO VALUABLE
As a songwriter, you're pretty adept at telling stories. That's what your music is all about. But what about the other areas of your life and your communications? What stories are you telling your fans about you that pull them closer in? Here we're going to grasp a few more stories from D Grant to explain how storytelling is the premise for all that you do as a human being, not just as a musicians.
HOW TO FIND YOUR STORY
Now you know the power of storytelling, and why your story is more than just your music. But how do you find what story to communicate to your fan base, or to people that you want to notice you? Let's dive into the process of finding your story so that you can make the connections and build the relationships with your fans that lead to more growth in your career.
COMMUNICATING WITH PURPOSE - YOUR OUTREACH ROADMAP
How to reach out to people the right way and build your industry connections, starting today.
DON'T DO THESE! THE OUTREACH PITFALLS PEOPLE FALL INTO
Here's a little bit of truth: marketing and music marketing aren't very difficult. They seem that way because too many people are following the bandwagon approach of spamming strangers with messages that don't matter. In this lesson, D Grant will show you exactly how effective marketing is really effective relationship building, and give you some great insights into how to make it work for you.
BUILDING GENUINE CONNECTIONS - THE FIND AND THE FOLLOW-UP
Building connections comes down to doing just a few things differently than what 99% of musicians (and marketers) do to create new relationships. You've heard the stories from D Grant on why so many musicians struggle with this. Knowing how to approach a new person comes down to the first thing we talked about, intention. Steve will show you here how to build strong connections and make lasting imprints on the people you most want to reach.
BRINGING IT ALL TOGETHER - PITCHING FOR PERFECTION
The final pieces all wrapped up into a little ball of goodness that you can use each time you build a new connection.
Требования
  • Students should have a rudimentary understanding of social media and communication basics. If you can't write a letter to a stranger or don't know how to use a computer, you might want to get that stuff squared away first. Then you'll be set to take this course!
Что Вы изучите?
  • Publicize and market their music without having to hire anyone or contract it out
  • Reach out to music media (blogs, radio stations, podcasts, etc) to get noticed and features for your music
  • Build stronger networking relationships with music influencers
  • Have a greater understanding and practice of effective communications both online and in person for better marketing and outreach
Лекторы
Steve Palfreyman
Steve Palfreyman
Founder of Music Launch Hub

Moved by music and inspired by people who work to create a better world, Steve can be found

in the depths of bars watching live bands or head first in lessons about human performance, 

leadership & tomorrow's marketing trends.

After starting up a musical instrument shop at the age of 20, he moved to Melbourne to pursue 

his music career. Along the way he built up a grassroots indie music festival, ran a social media 

team for the internationally renowned event Pause Fest and managed bands to the point where 

they were selling out launches, scoring major festival slots, record deals & lengthy national 

headline tours.

Since launching his own personal brand in 2013 he's grown targeted audiences on Twitter in 

excess of 200,000 people, raised a collective $27,000 across 3 crowdfunding projects, and has 

helped a number of solo entrepreneurs start and build their own online businesses.

Steve has a knack for turning ideas into strategies and simplifying the actions we take daily to 

grow our creative projects. One minute you’ll see him jumping around a stage with guitar in 

hand, the next a passionate listener deep in powerful conversation. 

He wants to leave one thing in the minds of others ­ that we can all make our mark on the world 

in ways that are good for humanity.

D Grant Smith
D Grant Smith
Marketing, Networking, Relationship Building For Musicians

D Grant is "The Growth Farmer." The core philosophy of his work and teachings are that your mind and your heart are a garden and what you plant inside yourself is what you're going to produce with your life.

This principle also applies to your relationships (personal and professional). Smith is committed to helping you grow yourself, your relationships and your success, utilizing the seeds of LOVE to yield the harvest of your dreams.

His work, trainings, coaching, books and teachings all center around building strong relationships, empowerment, personal development, leadership, emotional intelligence and linking it all together so everyone wins. Which he extends to others by showing you how to do the same.

His latest book, Be Solid: How To Go Through Hell & Come Out Whole, is the foundation for his work in helping people overcome the trauma of heartbreak and deep-emotional wounds to transform into the best version of themselves. Get a detailed training into the application of this powerful book in his How To Heal Heartbreak To Become Your Best Self course here on Udemy!

Smith's specialties include his unique style of encouragement/empowerment (he calls himself The Empowerment Superhero) that brings the best out in others and helps them see their specific talents in powerful ways.

His coaching and trainings have impacted people from all over the world in different areas of influence from music and the creative industries, small business, entrepreneurs, speakers and teachers, business professionals and executives.

He spent 22 years in broadcast media and journalism including 16 years as the syndicated host of The Appetizer Radio Show and the DIY Artist Route Podcast.

When not coaching, teaching or writing, D Grant enjoys deep conversations about life, love, philosophy, and superheroes (big Batman, Superman, and Avenger movie fan).

He also writes poetry, short stories, and paints. And you might find him doing some kind of charity or nonprofit work in his community because giving and serving are great practices to foster more connection with people.

Платформа
Udemy
Курсы Udemy подойдут для профессионального развития. Платформа устроена таким образом, что эксперты сами запускают курсы. Все материалы передаются в пожизненный доступ. На этой платформе можно найти курс, без преувеличений, на любую тему – начиная от тьюториала по какой-то камере и заканчивая теоретическим курсом по управлению финансовыми рисками. Язык и формат обучения устанавливается преподавателем, поэтому стоит внимательно изучить информацию о курсе перед покупкой.
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