Public Relations or “word of mouth” is the key to broadening your customer database and managing a business’ reputation. In the age of social media and information marketing, everyone needs to have basic PR knowledge. Thanks to the availability of online courses on this topic, you can study the art of writing an effective press release and how to work together with the media to promote your services free of charge. Learn how to build a working strategy for your business with opinion leaders and influencers. Find out how to manage a business’ or a personality’s reputation with written pieces published in the media and on different blogs, as well as how to speak efficiently at conferences and briefings. And one last thing, do not forget to enroll in the course on crisis communication, and you will be a sought-after specialist.
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