Storytelling in the Workplace

MOOC
Storytelling in the Workplace
Language
English
Duration
4 months
Certificate
Certification paid
Course by EdX
Storytelling in the Workplace
What will you learn?
Understand the elements of effective stories and how to use them in the workplace
How to tailor your messaging to a defined target audience
How to structure written messages for maximum audience impact, taking into consideration tone, style, point of view
How various platforms convey messages differently in a professional setting
About the course

When you think about the most influential figures in your organization, in your country, and in the world, one of the qualities they all likely have in common is that they are exceptional storytellers. Everyone tells stories—that’s how we build community and share ideas. However, we don’t always tell our story as effectively as we intend to.

Stories, or narratives, in the workplace may take the form of email communications, proposals, briefs, project or product kickoffs, and presentations.

In this course, part of the Soft Skills Professional Certificate program, you’ll learn about the structure of a narrative and how it varies depending upon the situation, the medium used, and the audience. In today’s world of abbreviated messaging through a variety of devices, the importance of crafting a cohesive, professional, and understandable message to achieve a desired outcome is more important than ever.

You will learn how to create written messaging tailored to a target audience and how to determine the specific medium through which it should be communicated.

You will also study best practices for writing in all forms of media common to today’s workplace, focusing specifically on:


  • Structure
  • Point of view
  • Tone
  • Style

You will also study and analyze a variety of messages which use different writing styles directed toward specific target audiences.

This course may be audited free of charge. Learners also have the opportunity to earn a verified certificate of completion. Exclusive learning opportunities such as live events hosted by subject matter experts will be available for verified learners.

Program
Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.
Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.
Lecturers
Andrea Hickerson
Andrea Hickerson
Director, School of Communication and Associate Professor Rochester Institute of Technology
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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