Seth Godin's Value Creation Master Class

4.4 (2801)
MOOC
Payment
Learning paid
Language
English
Duration
41 hour coourse
Course by Udemy
What will you learn?
Use guiding questions to design and build projects that create significant value for the people they seek to serve
Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow
About the course

A new course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?

This project you’re working on, the new business or offering, what sort of value does it create?

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. 

This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.

What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.

Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.

In his first ever Master Class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.

Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you’ve never realized were important.

Go make a difference. This course will help make that possible.

Program
Course Overview
Introduction
Who is it for?
Who is going to pay for this?
Understanding the Problem
Are you solving a new problem or an old problem?
How many?A few or a lot?
Do the people you seek to serve know they have a problem?
Leveraging Your Assets
Where are you creating value?
How are you leveraging technological tools?
What will happen when the competition arrives?
Requirements
  • It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
  • After you finish the course, please pay it forward by teaching this material to someone else…
Lecturers
Seth Godin
Seth Godin
Best-selling author
Platform
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Udemy courses are suited to professional development. The platform is organized in such a way that it is experts themselves that decide the topic and when the course will start. All supporting documents are made available to you for lifetime access. On this platform, you can find a course on about any subject, and that is no exaggeration – from a tutorial on how to ride a motorcycle, to managing the financial markets. The language and the course format are established by the teacher. This is why it is important to read the information about the course carefully before parting with any money.
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