Public Library Marketing and Public Relations

MOOC
Public Library Marketing and Public Relations
Language
English
Duration
1 hour coourse
Certificate
Certification paid
Course by EdX
Public Library Marketing and Public Relations
What will you learn?
Difference between marketing, branding, and public relations (PR)
How to develop DIY marketing solutions as well as work with professional designers
Media outreach and PR strategies
About the course

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Program
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
Lecturers
Kristin Fontichiaro
Kristin Fontichiaro
Clinical Associate Professor University of Michigan School of Information
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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