Marketing Management

MOOC
Marketing Management
Language
English
Duration
1 hour coourse
Certificate
Certification paid
Course by EdX
Marketing Management
What will you learn?
Basic concepts of marketing
Segmentation, targeting, differentiation and positioning
Marketing strategy
4Ps of marketing: product, price, place and promotion
About the course

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Program
Marketing Management
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
Lecturers
Ashis Mishra
Ashis Mishra
Assistant Professor, Marketing IIM Bangalore
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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