Marketing Fundamentals

4.4 (1574)
MOOC
Payment
Learning paid
Language
English
Duration
1 hour coourse
Course by Udemy
What will you learn?
Understand what marketing is and how it is different from sales
Build your marketing vocabulary and conceptual framework for marketing
Define what marketing's role in the organization is and why it matters
Know the elements of branding, why it is important and what makes a great brand
Be able to speak authoritatively about the elements of marketing and branding
Know a clear technique to create a brand architecture
Create a style guide to keep branding consistent across the organization
Conduct market research and understand why it is important to effective marketing campaigns
Create buyer personas and use them to their advantage
Build a customer journey from discovery to purchase
Download course transcripts, slides, and exclusive branding tips and style guide templates.
About the course

Update: Thank you for making us one of the most highly-rated Marketing courses on Udemy. 

Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

"Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don't need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric - in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much. 

What you'll learn

In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn: 

  • What marketing is and what it means to be a marketer.
  • Branding and how to create a brand architecture
  • Brand promise, brand positioning and brand personality
  • Points of difference, points of parity and rational and emotional benefits
  • Example of great brands and branding
  • Style guides, why they matter, and how to create one
  • How do conduct market research
  • How to create a buyer persona
  • How to create campaigns towards your buying personas
  • Understanding the customer journey

“Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.  Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career. 

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

From our reviews:

"I wish I had known this material 7 years ago"

"It's amazing how much they pack in"

"Short punchy lectures and easy to follow format"

Program
Introduction - What you Will Learn
Understand what you will learn in Marketing Fundamentals
Intro to Marketing Fundamentals
What you will learn in Marketing Fundamentals and the topics covered.
Knowledge Unit 1: Marketing Defined
What marketing is, how it is different from sales, and what it means to be a marketer.
Marketing Defined
At the end of this lecture you will understand what marketing is and what marketing does. You will also understand the foundations of marketing and how it applies to the modern day.
Marketing Defined Video Lecture Quiz
Quiz on Marketing Defined Video Lecture.
Knowledge Unit 2: Marketing's Role
Why Marketing is so important to organizations, and the different roles within marketing.
Marketing's Role
We discuss what the different roles within marketing are and their purpose to the organization as a whole.
Marketing's Role Video Lecture Quiz
Quiz for Marketing's Role Video Lecture
Knowledge Unit 3: Branding
What branding is, why it's important, and examples of great brands.
Branding
At the end of this lecture you will understand the foundations of branding through examples found in the real world. You will also understand what makes a brand effective and how you can use brand personalities to your advantage.
Branding Video Lecture Quiz
Quiz on the Branding Video Lecture
Knowledge Unit 4: Brand Architecture
A practical, approachable method to define a brand's core elements.
Requirements
  • There are no requirements to take this course.
Lecturers
Jobs University LLC
Jobs University LLC
Dedicated to teaching useful, practical online job skills.
Platform
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Udemy courses are suited to professional development. The platform is organized in such a way that it is experts themselves that decide the topic and when the course will start. All supporting documents are made available to you for lifetime access. On this platform, you can find a course on about any subject, and that is no exaggeration – from a tutorial on how to ride a motorcycle, to managing the financial markets. The language and the course format are established by the teacher. This is why it is important to read the information about the course carefully before parting with any money.
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