Managing Marketing in the Hospitality and Tourism Industry

MOOC
Language
English
Duration
2 months
Certificate
Certification paid
Course by EdX
What will you learn?
Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations
Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products
Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas
Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry
Communicate and respond appropriately to stakeholders in the hospitality and tourism industry
Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems
Organize and analyze related numerical and graphical data, and translate them into business information.
About the course

Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.

Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.

Note that this course is priced at USD $198.

Program
Managing Marketing in the Hospitality and Tourism Industry
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Managing Marketing in the Hospitality and Tourism Industry
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Lecturers
Sangwon Park, Ph.D.
Sangwon Park, Ph.D.
Associate Professor The Hong Kong Polytechnic University
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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