Luxury Management

MOOC
Language
English
Duration
2 months
Certificate
Certification paid
Course by EdX
What will you learn?
Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
Analyze and evaluate luxury brand management research journals
Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners
About the course

Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.

Concepts and applications will be introduced through textbooks, selected journal articles and field visits.

Note that this course is priced at USD $198.

Program
Luxury Management
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Luxury Management
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Lecturers
Basak Denizci Guillet, Ph.D.
Basak Denizci Guillet, Ph.D.
Associate Professor The Hong Kong Polytechnic University
Markus Schuckert, Dr. rer.soc.oec.
Markus Schuckert, Dr. rer.soc.oec.
Associate Professor The Hong Kong Polytechnic University
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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