Innovation and Creativity Management

MOOC
Innovation and Creativity Management
Language
English
Duration
2 months
Certificate
Certification paid
Course by EdX
Innovation and Creativity Management
What will you learn?
How to manage different types of innovation projects and how to gain your own understanding of the factors making it successful
The role of creativity for innovation and how individual and organizational creativity can be raised
The success factors on the level of an innovation project
The importance of soft skills and leadership capabilities for managing innovation successfully
About the course

Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:

The Development stage of an Innovation Project


  • What are the key perspectives of problem solving activities in the development stage of the innovation process?
  • How to use experimentation as a core activity of problem solving?
  • How to utilize open innovation and the TRIZ method

The Launch and Nurture Stage


  • What needs to be considered for the diffusion and adoption of an innovative product or service?
  • How do Diffusion and Adoption work in this stage of an innovation launch?
  • How to employ consumer reactions towards new products?

Launch and Project Review


  • How to finalize an innovation launch?
  • What are the key points of a project review?

Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Program
Innovation and Creativity Management
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.
Innovation and Creativity Management
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.
Innovation and Creativity Management
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.
Innovation and Creativity Management
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.
Lecturers
Frank T. Piller
Frank T. Piller
Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area RWTH Aachen University
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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