How to come up with killer business ideas: complete workshop

4.4 (2320)
Learning paid
7 hours course
Course by Udemy
$ 109.99
$ 109.99
What will you learn?
Generate business ideas that are insightful and actionable
Understand business dynamics as they relate to idea generation
Analyze 4 different sections of the business value chain for potential opportunities
Understand the 5 different types of core innovation and how to apply them
How to objectively assess their skills, passions, hobbies, & interests
Understand the difference between business types and which one to aim for
Use common techniques like problem identification to come up with ideas
Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
Understand how to apply new, disruptive business models like Saas, Sharing economy, & PWYW
Create business ideas that are not only specific but are complete
Quickly evaluate and re-prioritize ideas based off 5 dimensions
Understand the value of their ideas and what to focus on first
Bring context into their environment and not get discouraged
About the course

What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common - besides being ultra successful businesses?

You probably won’t guess it.

Every single company started with an idea that was TERRIBLE.

Yes, that’s right. Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

That’s not the story you heard, right?

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.

That’s what most people think. And most people are 100% wrong.

  • Facebook started as a way to compare attractiveness between classmates.
  • Pinterest started as an app that let you get notified when your favorite designer goods went on sale.
  • Groupon started as a website for raising funds for charity.
  • Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.

And yes, Twitter started as a website to list and find podcasts.

None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "ahead of their time"

But they WERE created by people who supposedly are.

Business ideas are not an art. They're not things that are limited only to those with experience & creative insight.

Anyone can come up with, develop, and improve business ideas. Business ideas that can be life changing - and I guarantee a whole lot better than the first idea of most major companies.

Stop being intimidated by the process of coming up with business ideas. Learn it, master it, and conquer it.

Learn the science behind creating great business ideas.

Why you should enroll:

  • Over 1,000 students have signed up within the first 12 hours of the course going live!
  • Course includes over 6 hours of high quality content, including activities, worksheets, quizzes, exclusive discounts, and access to an exclusive class only web idea generating web application
  • You'll learn skills that are invaluable in any situation, like being able to assess an ideas marketability, how to spot market inefficiencies, and how to successfully employ brand new, disruptive business models
  • You'll have direct access to the instructor, who has vet over 1,000 ideas as a venture capitalists, and hundreds more as a founder and director of a digital agency

About the instructor:

Top rated Udemy Instructor with over 600+ 5 star reviews.

Teaches 9 different courses on Entrepreneurship, with over 20,000 students enrolled.

All courses by the instructor have are rated an average of 4.97 out of 5 stars.

+ Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.

+ Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars.

+ Currently Director of a Digital Agency that specializes in taking ideas from raw concept all the way to launch.

Introduction (18 minutes)
Course Overview

Welcome to the course!

Let's get acquainted with the course and your instructor (me)

I created this course for a number of reasons:

#1: "Coming up with business ideas" is by FAR the most requested topic I've ever gotten. The people ask, and the people shall receive!

#2: This is a legitimate problem for a lot of Entrepreneurs and prospective business owners. They don't know HOW or WHERE to get idea inspiration. And once they do find it, they don't know how to wrangle the idea, detail it, and think critically about its odds of success.

If you've taken any of my other courses you'll know I always make my lectures a mix of theory, application, and personal advice from experience. I've worked with business ideas from all different angles - as a venture capitalist, a founder, a director of a digital agency, and as a participant in 5 tech incubators (yes 5). I also got my degree from the school that ranks #1 in Entrepreneurship worldwide.

For those of you that have business degrees, there are areas you can skim and I'll let you know when we reach these spots.

I strongly encourage you 1) follow along 2) complete the optional activities and 3) ask me questions and interact with other students.

We'll talk about each section just a bit, then we're ready to get started.


Join our community on Slack!
Join the Slack community and connect with other entrepreneurs
  • Network with like-minded students
  • Connect with me directly
  • Follow along and ask lecture questions as you go
  • Learn from other students that are simultaneously watching the course
  • Pitch any ideas you have & brainstorm with others
  • Ask the community for help
  • Share the project you're working on
  • Find a cofounder for your next venture
  • Find exclusive jobs and opportunities 
Details inside.
Review sheets, activities, resources - all in one PDF
Jumpstart Strategies - Start coming up with ideas right now!
We're going to jump right in with some standard strategies
Strategy #1: Problem-based business ideas
Strategy #2: Wouldn't it be great if
Strategy #3: Imagine the future
Your most important tool - the scratchpad
For those that are following along and creating their own ideas, here is one thing that I think will help quite a bit.Scratch padding.Its as simple as that. You need something near you to catch your brilliant falling stars of ideas. Let this piece of dead tree be your idea safety net, so that no idea escapes unrecorded.We forget things all the time, like:
  • "Whats the name of that song?"
  • "What was that billion dollar business idea I came up with, again?"
  • "Where was I the night of August 19th, the night my estranged ex-lover was murdered?"
  • "Dude, where's my car?"
It happens. But never again should you be held hostage by your erratic human memory. Use a scratchpad.
ACTIVITY: Idea lister builder

This is the first worksheet for the course.

I call it the "Idea - Lister - Builder" because I'm great at naming things.

I want you to have this by your side at all times. We're going to use it record ideas as they come to us, rank them, and then give them qualitative ratings.

This worksheet will be immensely useful once you get through to Section 6, where we start to evaluate our ideas and seeing if they will float or not.

You can print this out, answer the questions directly in a PDF editor, or even just record your answers in a separate word document or piece of paper.

WORKSHEET: Idea Lister Builder
RESOURCES: Recording your ideas
Resources for recording your ideas. Take advantage of the free multi-platform tools that are out there. I've listed out some of my favorites in this document with my thoughts on each.
  • Familiarity with basic business concepts is useful, but not necessary
Evan Kimbrell
Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Udemy courses are suited to professional development. The platform is organized in such a way that it is experts themselves that decide the topic and when the course will start. All supporting documents are made available to you for lifetime access. On this platform, you can find a course on about any subject, and that is no exaggeration – from a tutorial on how to ride a motorcycle, to managing the financial markets. The language and the course format are established by the teacher. This is why it is important to read the information about the course carefully before parting with any money.
Comments (2320)
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