Русский
English
What will you learn?
Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
Identify and provide leadership at work in relation to information, technology and innovation management
Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.
About the course
Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
Note that this course is priced at USD $198.
Program
Hospitality and Tourism Technology and Innovation
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
Hospitality and Tourism Technology and Innovation
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
Lecturers
Dan Wang, Ph.D.
Associate Professor The Hong Kong Polytechnic University
Platform
All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.