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Google AdWords for Beginners 2020

4.2 (2947)

MOOC

Learning paid

English

3.5 hours course

Course by Udemy

$ 129.99

Duration: 3.5 h
Level: All Levels
Language: English
Interested in: 23209
Certificate: Yes

What will you learn?

Fundamentals of AdWords

Campaign Targeting

Managing Budgets and Bids

Creating Successful Ads

Keyword Research

Competitive Research

Research Tools

Optimization Strategies

*Bonus* Intro into Advanced AdWords (Display & Remarketing)

About the course

"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile

In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back!

Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBook

After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns.

Each lesson includes:

An in-depth video lesson

A screencast walk-through using a live AdWords account

Links to tools and relevant articles for further reading

The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign. You will learn faster by doing, rather than just listening.

This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt.

If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners.

Program

Google AdWords Fundamentals

AdWords Intro

Reminder: Enable HD quality video in the bottom right hand corner of the video player. If you don't do this it may be difficult to read the charts in the lectures. Also, go 'full-screen' if you are on a mobile deviceTo download your free copy of my AdWords eBook click here: https://gumroad.com/l/lcCIS

Ad Rank

This lesson with go over the one of the most important concepts of AdWords – Ad Rank. Ad Rank is the metric that Google uses to sort, rank and display all available advertisements. This lesson is vital because understanding Ad Rank will help you to create better performing ads and optimize those ads over time.

Landing Pages

Lesson 3 will go over landing pages which are also called destination pages within Google AdWords. They are what a user sees directly following a click of an advertisement. This lesson will discuss key points to include in your landing pages as well as examples of ideal landing pages.

Links to pages referenced in lesson:Starbucks Landing Page

Walk Through: Landing Page Examples

Lecture 4 will walk through three different types companies (software, ecommerce and local) and landing pages that they use in their AdWords campaigns. We will discuss the elements on the pages that work towards the goal of converting website visitors to paying customers.

Campaign & Ad Group Fundamentals

In this lesson we will discuss campaign structure and setting up your first campaign. We will also dive into the difference between Campaigns and Ad Groups – a common area of misunderstanding with those new to AdWords.Further Reading: How to structure a AdWords Account

Section 1: Links & Further Reading

Targeting and Bidding

Location Targeting

In this lecture we will jump into creating your first campaign. This lesson will specifically talk about how to target by location each element from targeting by country, city, state, zip code and radius from a given location.Reminder: If you do not already have a Google AdWords Account create one here. Also, if this is your first time creating a Google AdWords account enter your email address here and I will send you a free $100 voucher to create your first campaign.

Walk Through: Location Targeting

In this walk through we will go through each option of location targeting in Google AdWords using a live account. We will go through targeting by country, state, city, zip code and radius and also how to add multiple locations.

Walk Through: Location Groups

Language Targeting

Lecture 9 will discuss language targeting and the potential opportunities that it presents. We will discuss industries that language targeting can work well for and targeting opportunities for non-native speakers.

Sources for ad copy and keyword translators: Odesk& Elance

Requirements

All software required for this course is available for free and links will be provided.
The only OPTIONAL tool we will use in this course which is not free is Microsoft Excel.
You should have already completed "PLC Programming from Scratch (PLC I)" before taking this course.

Lecturers

Corey Rabazinski

Google Certified Marketer

Platform

Udemy courses are suited to professional development. The platform is organized in such a way that it is experts themselves that decide the topic and when the course will start. All supporting documents are made available to you for lifetime access. On this platform, you can find a course on about any subject, and that is no exaggeration – from a tutorial on how to ride a motorcycle, to managing the financial markets. The language and the course format are established by the teacher. This is why it is important to read the information about the course carefully before parting with any money.

Rating

4.2