Financial Modeling for Startups & Small Businesses

4.4 (2428)
Learning paid
11.5 hours course
Course by Udemy
$ 126.99
$ 126.99
What will you learn?
Build financial models for your startup business
Forecast cash needs for your startup business
Model user growth
Model revenue
Model expenses
Model attrition
Model various different business models, from tech to brick & mortar
Use best practices for financial modeling
About the course

Reasons why you should create a financial model for your startup or small business.  A good financial model can help you:

  • Test your assumptions and verify key drivers of your business
  • Compare and contrast different business choices, like pricing models
  • Calculate the ACTUAL amount of capital you need to startup
  • Calculate your burn rate
  • Model out your user growth 
  • Model out your expenses
  • Be more prepared talking to potential investors
  • And loads more.
  • Building a financial model isn't just a vanity exercise. When done right, it could help you better understand your business, whether it's a startup or an existing business you're growing.

    But it's not easy and there is a right way and a wrong way to go about it.

    Even if you have little to no finance background, if you're going to be starting or running a business, this is a skill you need to have.

    A good financial model is an indicator of how deeply you understand your business model and market. But building a good one requires the right tools and the right approach.

    We're going to show you how to do that with a wide variety of examples and exercises.  But we'll also be teaching general best practices that will help you, no matter what you'll be building your financial models for in the future.

    Why learn from us?

    By signing up with us, you will be learning from two highly rated instructors that have a combined student count of over 350,000 students and 25,000 reviews! 

    Check out our profiles and see that we take care of your students and deliver the goods.

    Evan has extensive startup experience and previously worked as a venture capitalist, where he evaluated 100's of startups that trying to convince him to invest in them.

    Symon also has startup experience in both tech and brick & mortar businesses. Previously he built tons of models while working in mergers and acquisitions as well as in private equity.  And he's helped dozens of startups build financial models across a dozen different business models and industries.  

    Together, we pull directly from our experience and put it in this coursein fact, two of the case studies use the ACTUAL financial models used to raise funding.  The other case studies are inspired by well known startups you're sure to recognize.

    How is this different from Symon's Intro to Financial Modeling Course?

    The Intro to Financial Modeling course taught by Symon He and Brandon Young is an introductory course on financial modeling that presents a general overview covering the topic and is more relevant to those who wish to explore finance as a career option or those who want to understand financial modeling in a corporate context.

    This course is all about financial modeling for startup businesses so it's more geared towards entrepreneurs or business owners who want to better understand the key drivers of a new business.

    There is almost zero overlap.  Even though both courses introduce a lemonade stand as an example, those examples and models are quite different as they serve very different purposes.  

    What if I don't have any finance or Excel background?

    No worries! This course isn't an Excel or Finance course, although you will learn a bit of both.  We focus more on the rationale and the logic of modeling specifically for startups or growing businesses, so you can take what you learn to other spreadsheet tools.  

    But it will take practice.  You won't get better just watching the videos.  That's why have lots of practice exercises and sample models for you to learn from.

    What will I be able to do after I take your course?

    After taking our course, you will be:

    • Able to confidently build financial models for your startup or new business from scratch
    • Able to apply the best financial modeling practices and techniques
    • Able to read and understand other financial models by looking at lots of practice models and case studies
    • Able to leverage financial modeling to help you make smarter choices about your business.
    • Able to learn a new skill set that you can take with you for any and every business venture you take up in the future.

    Why lemonade stand example?

    Because learning how to model on its own is tough enough but learning it while also having to learn a new business model makes it even harder. 

    But, even with a simple business model such as a lemonade stand, you'll be surprised by how complex and sophisticated the analysis could become. 

    And since this is all about modeling for startups and new businesses, this example is different from the one in the Intro to Financial Modeling course.  

    After the simple lemonade example, we cover 7 distinct case studies involving different business models in different industries.

    Tell me again why I should take your course?

    You have absolutely ZERO risk.

    Udemy gives you a solid as an oak tree 30-day money back guarantee.  

    So if you've read this far, we welcome you to join us inside.

    Course overview
    Join our community on Slack!
    Fuzzy video? Check the default resolution in the video player
    Why Lemonade Stand?
    Clarification for students about WHY we chose the lemonade stand example to start with.
    Modeling a lemonade stand
    Before we dive into the example, we want to just briefly explain why we chose to do a lemonade stand and what you'll be able to learn from it.
    Jumpstart Part 1: Unit economics (1)
    Every cup of lemonade you make costs you money to make. We'll break it down into it's separate components here before we look at the larger business. Part 1 of 2
    Jumpstart Part 1: Unit economics (2)
    Every cup of lemonade you make costs you money to make. We'll break it down into it's separate components here before we look at the larger business. Part 2 of 2
    Jumpstart Part 2: Calculating the labor cost & selling price
    When we model, we don't just start modeling aimlessly.  We model to solve a question.  In this example, we'll look at how we could easily determine a proper selling price as well as our labor costs.
    Jumpstart Part 3: Single product, single location
    Jumpstart Part 4: Strawberry premium
    You did well and now your customers are asking you for a strawberry lemonade.  You think you could make even more money by adding that option so let's see how we could adjust our model to account for a premium add-on.
    • Have access to Microsoft Excel 2011 or Newer
    • Working knowledge of Excel/spreadsheet core functionality
    • Working knowledge of Excel/spreadsheet formulas and cell references
    • Working knowledge of basic algebra
    Evan Kimbrell
    Evan Kimbrell
    Founder of Sprintkick | Ex-VC | Ex-startup founder
    Symon He
    Symon He
    Author | Investor | Entrepreneur | Stanford MBA
    Udemy courses are suited to professional development. The platform is organized in such a way that it is experts themselves that decide the topic and when the course will start. All supporting documents are made available to you for lifetime access. On this platform, you can find a course on about any subject, and that is no exaggeration – from a tutorial on how to ride a motorcycle, to managing the financial markets. The language and the course format are established by the teacher. This is why it is important to read the information about the course carefully before parting with any money.
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