Digital Transformation: Business Development and Marketing

MOOC
Language
English
Duration
7 months
Certificate
Certification paid
Course by EdX
What will you learn?
Essential business development and marketing approaches and how they are boosted and changed by digital technology
How to perform business development in a digital environment
How to increase efficiency and precision in business development and marketing processes
How to use business development and marketing as a strategic tool for repositioning your company in a digital landscape.
How to use the theories, models, and tools needed for business development and marketing in a fast-changing business landscape
About the course

Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried and true theories, processes and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments.

This course will not offer a complete overview of all the latest digital marketing technologies, but ratherhelp you understand a general approach to the subject on a strategic level. With that understanding, you will find it easier to navigate the landscape of evolving tools and get the highest business development and marketingvalue. You will learn about new possibilities for business development and marketing and how to utilize them as a strategic tool foryour company's digital transformation.

This course is part of the Digital Transformation Professional Certificate program.

Program
Digital Transformation: Business Development and Marketing
Learn how to evolve and market your product and services in a digitally transforming business landscape.
Lecturers
Henrik Blomgren
Henrik Blomgren
Assistant Professor in Industrial Marketing KTH Royal Institute of Technology
Martin Vendel
Martin Vendel
PhD, business consultant and researcher KTH Royal Institute of Technology
Platform
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All the courses on this platform are free of charge. The authors are top universities and corporations that seek to maintain high quality standards. If you do not meet a deadline for assignments, you lose points. Like on other platforms, the videos in which the theory is explained are followed by practical assignments. Courses are available in English, Chinese, Spanish, French and Hindi.
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